Today we find more and more people from all walks of life looking to increase their income and create more free time to do other things. Without a doubt they are turning to the Internet in waves. Why? Well, it's because the Internet levels the playing field for everyone. No matter what walk of life you come from you have the same chance to be successful on the Internet. It does not care and it has unlimited earnings potential. It allows all of us the ability to access millions of people on a daily basis.
The Work At Home arena has become very popular and mom and dads everywhere are signing up to this massive cash cow. The costs to join most of the programs are minimal. In fact you can get your work at home job up and running the same day in most cases for less than the cost of going out to dinner for the evening.
The fastest way to generate income on the Internet is to join one of the low cost programs that offer step-by-step guidance, access to online jobs and the support to help you succeed.
There are many people who either cannot afford to spend anything or are afraid of taking the chance. Are they left out? Remember I mentioned earlier that the Internet allows access to anyone. Well there are also many free to join programs, whereby you can start working online for free. It will take you a bit more time to generate cash, but it can be done and people are doing it everyday. If you have no money then what do you have to loose? Give yourself a chance.
Whether you are joining a paid program, whereby you can get started immediately or you join one of the other programs there are a few things to keep in mind. You need to ensure that you do your research. Wherever there is money involved you will find the scam artist. You need to either research programs yourself or use a website like mine, but not necessarily mine, that has done research for you.
Don't just join the first program you see that pays the most money. If it seems to good to be true it probably is. It is very important that you find a program that meets your skill sets, income goals and comfort level. You can join the best program in the world, but if you don't do any work from home, because your not comfortable with what you have to do or do not have the necessary skill sets you will not make any money. You will end up being very unhappy and it may be the choices you made and not the program itself.
The opportunities are there for you. What do you need to do next? You need to research programs that meet the above objectives, narrow the choices to 2-3 join and get started. The cost for joining paid programs is probably less than going out to dinner with a friend for the evening.
The reason I say join 2-3 is because I have found that many people like taking this approach, because it gives them exposure to several programs. You can later focus on the ones you enjoy the most. Please feel free to read both this article or one of my many others by visiting my link in the resource box below. I always enjoy getting emails pertaining to my articles or my site. Your feedback is important to me.
Take the chance, do your research, join and get started today.
Sunday, February 19, 2012
Friday, February 17, 2012
Abundance is a feeling
This question and answer interview was done by Kathy Smith, one of Michael's loyal Virtual Assistants. Visit her website.
Q: Michael, many times during your teleclasses and seminars, you say "abundance is a feeling." Can you elaborate on that statement - what do you mean it's a feeling?
First one of the important things that we've come to learn with the Law of Attraction is that we can duplicate feelings. In other words, just through the words I use I can stimulate somebody or discourage them. In short, we can create feelings within ourselves and within others by what we say and what we think.
Abundance is a feeling. Do you ever notice how excited you feel when you know you have a check coming or when you know you're getting an income tax refund? The excitement you're experiencing is the feeling of abundance. We feel abundant knowing that it's coming, even before we put it in the bank. So a question to ask is, "Do I feel abundant knowing that I'm receiving some money or do I feel abundant only when I put it in my bank account?" For most people, they feel abundant knowing that it's coming. It has nothing to do with whether that have it or not.
So because abundance is a feeling, and the Law of Attraction responds to feelings (vibrations), what if we were able to duplicate the vibration of abundance deliberately? (This is what's called Deliberate Attraction). We've come to understand that this powerful force called the Law of Attraction is constantly checking to find a vibration that we're sending and duplicates it by giving us more of the same. So what if when the Law of Attraction is checking at every moment, that in that moment, we are offering the vibration of abundance? Given the formula, the Law of Attraction would duplicate that vibration and bring us more of the same. That's why it's called the Law.
Q: How do you teach people to attract more abundance?
The Law of Attraction does not care why you are offering a vibration. In other words, it does not care whether you are remembering, pretending, complaining, creating, day-dreaming or observing your reality. It obediently duplicates that vibration. So ideally, we would find something that makes us feel abundant and include it more often in our daily vibration. There are a number of tools that people can use to duplicate the vibration of abundance. I'll give you one of them today.
Q: How do you record abundance in your own life?
On my fridge, I have 15 - 2 dollar winning lottery tickets. So I can clearly and truthfully say I won the lottery 15 times last month. I'm a winner. Look how many times I've won! It's worth 30 dollars to me in the bank and it's worth much more to me vibrationally.
You know when people buy those lottery scratch tickets? Most would celebrate the win for 21 seconds. So for 21 seconds, you are offering the vibration of abundance by saying things like, "Hey I just won 2 dollars! I love it when I win scractch tickets!" And after the short offering of abundance vibration, most people cash the ticket in again and again until they lose. And now they catch themselves saying, "I just wasted money on this lottery again. I only ever win 2 dollars. Easy come, easy go." Now they're in a place of offering a negative vibration.
So here's how to take advantage of the 2 dollar winning lottery ticket. Don't cash it. Keep it in your wallet. Put it on your fridge. And as you look at it each time, it will be a brief reminder that you won 2 dollars. Now you can tell yourself, I won the lottery! I won money this week! And now, for more than 21 seconds, you are offering the vibration of abundance over and over and over again. Your 2 dollar winning lottery ticket is worth more to you vibrationally than the 2 dollars.
Q: Michael, many times during your teleclasses and seminars, you say "abundance is a feeling." Can you elaborate on that statement - what do you mean it's a feeling?
First one of the important things that we've come to learn with the Law of Attraction is that we can duplicate feelings. In other words, just through the words I use I can stimulate somebody or discourage them. In short, we can create feelings within ourselves and within others by what we say and what we think.
Abundance is a feeling. Do you ever notice how excited you feel when you know you have a check coming or when you know you're getting an income tax refund? The excitement you're experiencing is the feeling of abundance. We feel abundant knowing that it's coming, even before we put it in the bank. So a question to ask is, "Do I feel abundant knowing that I'm receiving some money or do I feel abundant only when I put it in my bank account?" For most people, they feel abundant knowing that it's coming. It has nothing to do with whether that have it or not.
So because abundance is a feeling, and the Law of Attraction responds to feelings (vibrations), what if we were able to duplicate the vibration of abundance deliberately? (This is what's called Deliberate Attraction). We've come to understand that this powerful force called the Law of Attraction is constantly checking to find a vibration that we're sending and duplicates it by giving us more of the same. So what if when the Law of Attraction is checking at every moment, that in that moment, we are offering the vibration of abundance? Given the formula, the Law of Attraction would duplicate that vibration and bring us more of the same. That's why it's called the Law.
Q: How do you teach people to attract more abundance?
The Law of Attraction does not care why you are offering a vibration. In other words, it does not care whether you are remembering, pretending, complaining, creating, day-dreaming or observing your reality. It obediently duplicates that vibration. So ideally, we would find something that makes us feel abundant and include it more often in our daily vibration. There are a number of tools that people can use to duplicate the vibration of abundance. I'll give you one of them today.
Q: How do you record abundance in your own life?
On my fridge, I have 15 - 2 dollar winning lottery tickets. So I can clearly and truthfully say I won the lottery 15 times last month. I'm a winner. Look how many times I've won! It's worth 30 dollars to me in the bank and it's worth much more to me vibrationally.
You know when people buy those lottery scratch tickets? Most would celebrate the win for 21 seconds. So for 21 seconds, you are offering the vibration of abundance by saying things like, "Hey I just won 2 dollars! I love it when I win scractch tickets!" And after the short offering of abundance vibration, most people cash the ticket in again and again until they lose. And now they catch themselves saying, "I just wasted money on this lottery again. I only ever win 2 dollars. Easy come, easy go." Now they're in a place of offering a negative vibration.
So here's how to take advantage of the 2 dollar winning lottery ticket. Don't cash it. Keep it in your wallet. Put it on your fridge. And as you look at it each time, it will be a brief reminder that you won 2 dollars. Now you can tell yourself, I won the lottery! I won money this week! And now, for more than 21 seconds, you are offering the vibration of abundance over and over and over again. Your 2 dollar winning lottery ticket is worth more to you vibrationally than the 2 dollars.
Wholesale Distributor: How To Start A Wholesaling Business
Most people want to own a great money making business where other people will do all the work selling his or her products. He or she will just wait for the money to come in and the only thing he or she will do is distribute the goods that other people will sell.
However, not many people know how to start such a business. There are many opportunities like this that many people pass up because they don't understand how it works or think that it is very expensive.
This business is simply about you supplying goods to other people who will sell them. Wholesalers acts as intermediaries between manufacturers and retailers.
This is called wholesaling.
Wholesaling is a very profitable business, provided that you have a large dealer network behind you.
To start a wholesaling business you should first consider a few things to make your business work. Here are some of the things that you should consider before entering the world of wholesale business:
• Think of a product that most people use. One good product to sell is clothes. Clothes are always in demand. It is a great product to sell because it doesn't need much maintenance. Also, people always buy clothes. Another example would be coffee, coffee also doesn't need much maintenance and people always buy it. The key to choosing a product is that you pick one that is always in demand.
• When you are just new to this business it is wise that you should first find dealers that are near to you. This will save you a lot of money on shipping, and other problems such as complete supplier failure.
• Talk to someone you know that have entered wholesale business. He or she can give you pointers that can save you time and money and also know what mistakes they made to avoid making it yourself.
• When looking for a dealer or distributor, make sure that they have legal documents that permit them to resell your products. This can ensure your business's security
• You should also rent or buy a warehouse to store all your products. Choose a warehouse that is easily accessible and one that has labor saving approaches to material handling.
• You should establish a competitive credit policy. Most dealers cannot pay you the instant you deliver your products to them. You should offer favorable terms of payment and perhaps a higher credit limit. This offer can be attractive for dealers.
These are just some of the factors that you should consider before starting your wholesale business. There are also strategies that you should apply in order to have a competitive edge against your competitors.
Here are some of the strategies that you should consider:
• Improve all aspects of wholesaling activity. In time, when your business grows you should improve the four major areas of wholesaling, these are; purchasing, warehouse operation sales, and management. In short, in order to improve your wholesale operation you should buy better, sell better and improve operations.
• Buy products in large quantities and repack them in smaller package. This strategy can add convenience and efficiency of your distribution to dealers.
• Always keep in contact with your dealers personally. This strategy will enable you to keep your dealers from abandoning you and find another wholesaler. This is because people like to talk to the boss himself when they have a problem. Do not just leave them voice mails in order to contact you. Visit them from time to time to know how their business is going.
Remember, wholesaling can give you a lot of profit, but it can also mean hard work and dedication to be successful!
However, not many people know how to start such a business. There are many opportunities like this that many people pass up because they don't understand how it works or think that it is very expensive.
This business is simply about you supplying goods to other people who will sell them. Wholesalers acts as intermediaries between manufacturers and retailers.
This is called wholesaling.
Wholesaling is a very profitable business, provided that you have a large dealer network behind you.
To start a wholesaling business you should first consider a few things to make your business work. Here are some of the things that you should consider before entering the world of wholesale business:
• Think of a product that most people use. One good product to sell is clothes. Clothes are always in demand. It is a great product to sell because it doesn't need much maintenance. Also, people always buy clothes. Another example would be coffee, coffee also doesn't need much maintenance and people always buy it. The key to choosing a product is that you pick one that is always in demand.
• When you are just new to this business it is wise that you should first find dealers that are near to you. This will save you a lot of money on shipping, and other problems such as complete supplier failure.
• Talk to someone you know that have entered wholesale business. He or she can give you pointers that can save you time and money and also know what mistakes they made to avoid making it yourself.
• When looking for a dealer or distributor, make sure that they have legal documents that permit them to resell your products. This can ensure your business's security
• You should also rent or buy a warehouse to store all your products. Choose a warehouse that is easily accessible and one that has labor saving approaches to material handling.
• You should establish a competitive credit policy. Most dealers cannot pay you the instant you deliver your products to them. You should offer favorable terms of payment and perhaps a higher credit limit. This offer can be attractive for dealers.
These are just some of the factors that you should consider before starting your wholesale business. There are also strategies that you should apply in order to have a competitive edge against your competitors.
Here are some of the strategies that you should consider:
• Improve all aspects of wholesaling activity. In time, when your business grows you should improve the four major areas of wholesaling, these are; purchasing, warehouse operation sales, and management. In short, in order to improve your wholesale operation you should buy better, sell better and improve operations.
• Buy products in large quantities and repack them in smaller package. This strategy can add convenience and efficiency of your distribution to dealers.
• Always keep in contact with your dealers personally. This strategy will enable you to keep your dealers from abandoning you and find another wholesaler. This is because people like to talk to the boss himself when they have a problem. Do not just leave them voice mails in order to contact you. Visit them from time to time to know how their business is going.
Remember, wholesaling can give you a lot of profit, but it can also mean hard work and dedication to be successful!
Monday, February 6, 2012
"11 Great Reasons why Smiling makes us More Successful!"
First: Our smile shows others people that we are friendly.
If a stranger approached you and gained eye contact with you and then treated you to a broad smile you will have a fairly good idea that they are being friendly and certainly mean you no harm.
By contrast we would find it far more difficult to offer trust to the stranger that wears a scowl or unfriendly face features.
Second: A smile can make people happy.
When someone treats you to a smile, even a stranger, you usually smile back. For that moment you enjoy a flash of positive communication without saying a word. As you walk through a crowed area such as a main street you can do this hundreds times in a very short period of time.
When you smile at someone who is not already smiling and they smile back you have brought a moment of happiness into their lives which, who knows, could last all day.
Third: Smiling is infectious.
When you spend a lot in the company of someone who smiles a lot you will soon discover that their smile starts to wear off on you. It is hard not to return a smile; most of us do it at a subliminal level without thinking.
Fourth: Smiling can make you popular.
Which type of people do you prefer? A person that has a tired and listless face. An expression that may reflect their inner thoughts of boredom and worry? Or, would you prefer someone who is always smiling and shows that they have an enthusiastic passion for life.
I think for the majority of us the choice would be obvious!
Fifth: Smiling can help you to make new friends
In the same way few of us would choice a miserable person for a friend. Lets face it we all want someone who is going to be bubbly and a happy and positive.
Sixth: A smile is usually returned
When someone smiles back at you it make you feel good inside. You have just made a short but very positive communication and possibly the first step in the process of getting to know or making friends with someone new.
Seventh: Smiling makes you positive and happy inside.
When you smile it is hard to feel unhappy, negative or sad in anyway. Smiling gives you enthusiasm and drive, it is also habit forming.
Eight: A smile makes you look far more attractive.
You don't see many celebrities or media personalities that are not smiling because if you did it is fairly certain that their popularity would quickly start to drop!
Ninth: Smiling also helps make you memorable to others!
Have you noticed that smiling people are usually far more memorable than those that are not? It is fact that you are 3 time more likely to remember the person that is smiling over the one that is wearing a negative or neutral features.
Tenth: Most importantly, smiling is good for your health!!!
When you are smiling you find whatever you are doing far easier. It releases stress, worry and tension that you may have built up throughout the day. Long term, developing the smiling habit will be one of the smartest things that you can do to improve most aspects of your life.
Eleventh: The effects of smiling can last for hours
Whatever problems and challenges you have in your life, smiling temporary puts them and hold. For a while you forget the problems and become positive, and while you are in a positive state you have far more potential and power to advance and improve your life.
Lastly: Smiling is FREE!
You are never going to run short of smiles and will always have enough to go around. When you weigh up the positive points of smiling it is a no brainer decision to do far more smiling and share them with as many people as possible.
Keep smiling.
If a stranger approached you and gained eye contact with you and then treated you to a broad smile you will have a fairly good idea that they are being friendly and certainly mean you no harm.
By contrast we would find it far more difficult to offer trust to the stranger that wears a scowl or unfriendly face features.
Second: A smile can make people happy.
When someone treats you to a smile, even a stranger, you usually smile back. For that moment you enjoy a flash of positive communication without saying a word. As you walk through a crowed area such as a main street you can do this hundreds times in a very short period of time.
When you smile at someone who is not already smiling and they smile back you have brought a moment of happiness into their lives which, who knows, could last all day.
Third: Smiling is infectious.
When you spend a lot in the company of someone who smiles a lot you will soon discover that their smile starts to wear off on you. It is hard not to return a smile; most of us do it at a subliminal level without thinking.
Fourth: Smiling can make you popular.
Which type of people do you prefer? A person that has a tired and listless face. An expression that may reflect their inner thoughts of boredom and worry? Or, would you prefer someone who is always smiling and shows that they have an enthusiastic passion for life.
I think for the majority of us the choice would be obvious!
Fifth: Smiling can help you to make new friends
In the same way few of us would choice a miserable person for a friend. Lets face it we all want someone who is going to be bubbly and a happy and positive.
Sixth: A smile is usually returned
When someone smiles back at you it make you feel good inside. You have just made a short but very positive communication and possibly the first step in the process of getting to know or making friends with someone new.
Seventh: Smiling makes you positive and happy inside.
When you smile it is hard to feel unhappy, negative or sad in anyway. Smiling gives you enthusiasm and drive, it is also habit forming.
Eight: A smile makes you look far more attractive.
You don't see many celebrities or media personalities that are not smiling because if you did it is fairly certain that their popularity would quickly start to drop!
Ninth: Smiling also helps make you memorable to others!
Have you noticed that smiling people are usually far more memorable than those that are not? It is fact that you are 3 time more likely to remember the person that is smiling over the one that is wearing a negative or neutral features.
Tenth: Most importantly, smiling is good for your health!!!
When you are smiling you find whatever you are doing far easier. It releases stress, worry and tension that you may have built up throughout the day. Long term, developing the smiling habit will be one of the smartest things that you can do to improve most aspects of your life.
Eleventh: The effects of smiling can last for hours
Whatever problems and challenges you have in your life, smiling temporary puts them and hold. For a while you forget the problems and become positive, and while you are in a positive state you have far more potential and power to advance and improve your life.
Lastly: Smiling is FREE!
You are never going to run short of smiles and will always have enough to go around. When you weigh up the positive points of smiling it is a no brainer decision to do far more smiling and share them with as many people as possible.
Keep smiling.
Friday, February 3, 2012
10 Effective Advertising Tips! 80 percent of All Advertising Is Wasted Due To This Common Mistake.
Writing a classified ad to sell your product isn't as hard as you might think, if you spend time researching effective copy writing strategies.
Here are a few to try NOW!
1. Never try to sell expensive items from a small classified ad.
Use the two step method. Request the reader visit your site
for free information or email an auto responder address
for more details where you will respond with longer
ad copy to effectively sell your product.
2. Study how other marketers write their sales copy. This is a no brainer. Simply study the ads in newsletters you are subscribed to.
Or surf to a few of the free classified ad sites and study the ads placed there. Don't copy their ads word for word but use them as an effective design to write your own adverts.
3. Advertise in the right Newsletter. That's right. This is basic stuff. Don't place your ad for cooking lessons in a Sports Trivia Newsletter. Or High Tech EBooks on Java-Scripting in a Romance
Writers Newsletter.
4. Target several appropriate publications. Subscribe to the
publications and study their classified ads for several editions
before placing your ads. Practice writing adverts following their
basic ad writing guidelines.
5. Advertise in more than one publication at a time. Why?
You want to pull in as many interested readers as possible in
order to make sales.
6. Change your ad copy if it's not working. If people read the same old
ad copy in the publication every month they will get bored and
probably ignore your copy. It's human nature to do this.
Freshen up your copy with new headlines, different lengths, new
wording, power words, appropriate humor, details, interesting facts,
testimonials.
7. Key your ads to find out which ones are working. Or simply have
several email addresses or auto responders and calculate which
email address receives the most response to your ads.
8. Keep records of everyone who responds to your ads. Follow up
with appropriate messages about your product. Of course give
them the option to opt out of receiving further correspondence.
9. Free Classified Ad Sites are a great way to test your ad
writing skills before placing paid ads in publications online.
Study how other marketers at these sites write their ads.
Respond to their ads to see how they further market their
product. Don't forget to set up a free email account
especially to handle your request.
10. Study offline publications. And, advertisements you receive
by snail-mail to see how they put it all together. This will <
help to build your ad writing skills and confidence in your copy writing abilities.
80% of All Advertising Is Wasted Due To This Common Mistake
You're flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I'll bet it was an attention grabbing headline.
It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad. So with the headline, an advertiser has spent about 80% of their advertising dollar. It doesn't take a genius to realize then the headline is the most important part of any ad.
Yet, most small business advertising is wasted for lack of an effective headline or, worse yet, no headline at all. Don't make this same mistake.
The headline is the first thing that your reader or prospect sees when they open your letter, browse a magazine, or flip your postcard. In that moment, (about 3 seconds) your reader decides whether or not to read any farther.
So first and foremost, any advertisement you produce must have a headline and your headline must grab your reader's attention immediately. If you don't grab them by the throat and hold them right away, you never will.
Writing powerful headlines takes some hard work but it can be done if you follow some simple guidelines.
1. Your headline should give the reader a reason to stop and read now instead of later – a carefully chosen word or two can create urgency
2. Your headline should communicate something the reader considers valuable – they need to be able to justify the time spent reader your ad
3. Your headline should scream how you might offer something that is unique or at least interesting
4. Your headline should point to something very specific for the reader – use facts and how to's
Using these points as a guide to create your headlines allows you to create headlines that hook your reader quickly, offers them a benefit they want, and gives them a reason to read on.
Never use boring, conventional or overused statements and never use a headline to trick your reader into looking on.
Attention Getting Power Words for Your Headlines
Look at powerful headlines and you will see that many contain one or more of the following words that sell.
Discover Easy Free New Proven Save Results Introducing
At Last Guarantee Bargain Easy Quick Sale Why How To
Just Arrived Now Announcing
Start of by writing some headlines that clearly communicate your promise, benefit or USP. Then look for ways to make them even more powerful by adding a power word or two and checking if they contain at least 3 of the guidelines provided above.
Here are a few to try NOW!
1. Never try to sell expensive items from a small classified ad.
Use the two step method. Request the reader visit your site
for free information or email an auto responder address
for more details where you will respond with longer
ad copy to effectively sell your product.
2. Study how other marketers write their sales copy. This is a no brainer. Simply study the ads in newsletters you are subscribed to.
Or surf to a few of the free classified ad sites and study the ads placed there. Don't copy their ads word for word but use them as an effective design to write your own adverts.
3. Advertise in the right Newsletter. That's right. This is basic stuff. Don't place your ad for cooking lessons in a Sports Trivia Newsletter. Or High Tech EBooks on Java-Scripting in a Romance
Writers Newsletter.
4. Target several appropriate publications. Subscribe to the
publications and study their classified ads for several editions
before placing your ads. Practice writing adverts following their
basic ad writing guidelines.
5. Advertise in more than one publication at a time. Why?
You want to pull in as many interested readers as possible in
order to make sales.
6. Change your ad copy if it's not working. If people read the same old
ad copy in the publication every month they will get bored and
probably ignore your copy. It's human nature to do this.
Freshen up your copy with new headlines, different lengths, new
wording, power words, appropriate humor, details, interesting facts,
testimonials.
7. Key your ads to find out which ones are working. Or simply have
several email addresses or auto responders and calculate which
email address receives the most response to your ads.
8. Keep records of everyone who responds to your ads. Follow up
with appropriate messages about your product. Of course give
them the option to opt out of receiving further correspondence.
9. Free Classified Ad Sites are a great way to test your ad
writing skills before placing paid ads in publications online.
Study how other marketers at these sites write their ads.
Respond to their ads to see how they further market their
product. Don't forget to set up a free email account
especially to handle your request.
10. Study offline publications. And, advertisements you receive
by snail-mail to see how they put it all together. This will <
help to build your ad writing skills and confidence in your copy writing abilities.
80% of All Advertising Is Wasted Due To This Common Mistake
You're flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I'll bet it was an attention grabbing headline.
It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad. So with the headline, an advertiser has spent about 80% of their advertising dollar. It doesn't take a genius to realize then the headline is the most important part of any ad.
Yet, most small business advertising is wasted for lack of an effective headline or, worse yet, no headline at all. Don't make this same mistake.
The headline is the first thing that your reader or prospect sees when they open your letter, browse a magazine, or flip your postcard. In that moment, (about 3 seconds) your reader decides whether or not to read any farther.
So first and foremost, any advertisement you produce must have a headline and your headline must grab your reader's attention immediately. If you don't grab them by the throat and hold them right away, you never will.
Writing powerful headlines takes some hard work but it can be done if you follow some simple guidelines.
1. Your headline should give the reader a reason to stop and read now instead of later – a carefully chosen word or two can create urgency
2. Your headline should communicate something the reader considers valuable – they need to be able to justify the time spent reader your ad
3. Your headline should scream how you might offer something that is unique or at least interesting
4. Your headline should point to something very specific for the reader – use facts and how to's
Using these points as a guide to create your headlines allows you to create headlines that hook your reader quickly, offers them a benefit they want, and gives them a reason to read on.
Never use boring, conventional or overused statements and never use a headline to trick your reader into looking on.
Attention Getting Power Words for Your Headlines
Look at powerful headlines and you will see that many contain one or more of the following words that sell.
Discover Easy Free New Proven Save Results Introducing
At Last Guarantee Bargain Easy Quick Sale Why How To
Just Arrived Now Announcing
Start of by writing some headlines that clearly communicate your promise, benefit or USP. Then look for ways to make them even more powerful by adding a power word or two and checking if they contain at least 3 of the guidelines provided above.
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Thursday, February 2, 2012
Small Business Success
Small business is again in transition. Many employees, now working from home, are no longer tied to a geographic office and the woes of commuting. This is a relatively new phenomenon with hints of explosive sector growth in the days ahead. As this turbulent economy has forced downsizing, offshore restructuring and closures in large companies, many new entrepreneurs have been born. These are people, who instead of tirelessly attempting to find new employment and possibly enduring the same fate as previously experienced, are now starting small businesses and enjoying the benefits and perils of self-employment.
There's an old story telling of an Admiral's decision to fight a battle against overwhelming odds. It seems that he was approaching the coast of an enemy land, with a larger naval force closing in from behind and a great army approaching from the land ahead. He prayed and then addressed his men. He announced that their battle weary forces would land on the beach ahead, dig in and prepare for the upcoming battle. There was no turning back and no other alternative. He ordered their ships burned after they landed. Their only choice was to fight to win or perish. They defeated their enemy because he eliminated any other escape route. They were fixed on the goal of survival and none other.
That is the same attitude we as entrepreneurs must take. We can not afford to be denied. We must grow and prosper or our business will surely perish. We must constantly be looking for ways to cost-effectively market our business and increase sales. We must control costs and have sufficient cash flow for daily operations. Each of us must be persistent, relentless and vigilant. As CEO, we are the manufacturer, the sales team, the marketing department, legal office, accounting office, human resources manager, IT manager, the webmaster and so on. We can't afford to be all these positions. Our job is to sell! We must locate cost effective resources to help us grow and protect our investment in our business.
The growth of the internet has changed our marketplace as well. Years ago, a small business owner decided upon a geographic chunk of the market and set up shop. Today, that shop is typically located in an office at the entrepreneur's home. The marketplace is now the world. The costs of marketing products and communicating worldwide are so low that almost anyone can take part in this revolution. Sophisticated voice mail, cell phones, email and effective ecommerce web sites now provide the illusion of size and grandeur for even the smallest home-based business. The end customer typically has no idea whether their supplier is local or across the world. He may be dressed in a shirt and tie or in his pajamas! All that typically matters is that the exchange of product and services is successfully made for a profit.
It is critically important for the small, home-based entrepreneur to be aware of resources available to her as she makes this great leap. Too many people leap prematurely into business only to fail because of poor planning and insufficient financial resources. Do not get caught in this trap. Don't quit your day job until you have enough cash on hand to pay the bills for at least a year into your new venture. Become aware of and develop the resources available to you. You want everything possible going for you as you make this leap of faith into the entrepreneurial world.
There are incredible resources, partially funded by the State and private resources, available at little to no cost to entrepreneurs, with the purpose of aiding the successful growth of small business. Some additional national resources are:
http://www.national business.org
http://www.nase.org
http://www.gosmallbiz.com
http://www.empoweringbiz.com
http://www.nfib.org
http://www.qualitybusinessdirectory.com
There are also numerous magazines devoted to small business, home-based business, marketing, sales, accounting, etc… Get tuned in to these and other resources available to you. Read your industry publications to stay abreast of competition and other facets of your business interests.
A single legal issue, FACTA problem, accounting error or marketing miscue can put you out of business. In the case of FACTA, insufficient security or poor record-keeping these days could find you legally responsible for a single employee's identity fraud issue, which may end up being very costly. A single lawsuit or vendor dispute can shut you down. Many entrepreneurs are ignorant, ill-prepared and under-schooled with regard to these and other issues. Do not get caught in the deadly ignorance trap.
There is more opportunity available today than ever before for the wise entrepreneur. Get all you ducks in a row before you make the fateful leap into the new world marketplace. Be smart, learn all you can as quickly as possible and take action on your ideas. Like the Admiral, be determined to win in the face of what may appear to be overwhelming adversity.
There's an old story telling of an Admiral's decision to fight a battle against overwhelming odds. It seems that he was approaching the coast of an enemy land, with a larger naval force closing in from behind and a great army approaching from the land ahead. He prayed and then addressed his men. He announced that their battle weary forces would land on the beach ahead, dig in and prepare for the upcoming battle. There was no turning back and no other alternative. He ordered their ships burned after they landed. Their only choice was to fight to win or perish. They defeated their enemy because he eliminated any other escape route. They were fixed on the goal of survival and none other.
That is the same attitude we as entrepreneurs must take. We can not afford to be denied. We must grow and prosper or our business will surely perish. We must constantly be looking for ways to cost-effectively market our business and increase sales. We must control costs and have sufficient cash flow for daily operations. Each of us must be persistent, relentless and vigilant. As CEO, we are the manufacturer, the sales team, the marketing department, legal office, accounting office, human resources manager, IT manager, the webmaster and so on. We can't afford to be all these positions. Our job is to sell! We must locate cost effective resources to help us grow and protect our investment in our business.
The growth of the internet has changed our marketplace as well. Years ago, a small business owner decided upon a geographic chunk of the market and set up shop. Today, that shop is typically located in an office at the entrepreneur's home. The marketplace is now the world. The costs of marketing products and communicating worldwide are so low that almost anyone can take part in this revolution. Sophisticated voice mail, cell phones, email and effective ecommerce web sites now provide the illusion of size and grandeur for even the smallest home-based business. The end customer typically has no idea whether their supplier is local or across the world. He may be dressed in a shirt and tie or in his pajamas! All that typically matters is that the exchange of product and services is successfully made for a profit.
It is critically important for the small, home-based entrepreneur to be aware of resources available to her as she makes this great leap. Too many people leap prematurely into business only to fail because of poor planning and insufficient financial resources. Do not get caught in this trap. Don't quit your day job until you have enough cash on hand to pay the bills for at least a year into your new venture. Become aware of and develop the resources available to you. You want everything possible going for you as you make this leap of faith into the entrepreneurial world.
There are incredible resources, partially funded by the State and private resources, available at little to no cost to entrepreneurs, with the purpose of aiding the successful growth of small business. Some additional national resources are:
http://www.national business.org
http://www.nase.org
http://www.gosmallbiz.com
http://www.empoweringbiz.com
http://www.nfib.org
http://www.qualitybusinessdirectory.com
There are also numerous magazines devoted to small business, home-based business, marketing, sales, accounting, etc… Get tuned in to these and other resources available to you. Read your industry publications to stay abreast of competition and other facets of your business interests.
A single legal issue, FACTA problem, accounting error or marketing miscue can put you out of business. In the case of FACTA, insufficient security or poor record-keeping these days could find you legally responsible for a single employee's identity fraud issue, which may end up being very costly. A single lawsuit or vendor dispute can shut you down. Many entrepreneurs are ignorant, ill-prepared and under-schooled with regard to these and other issues. Do not get caught in the deadly ignorance trap.
There is more opportunity available today than ever before for the wise entrepreneur. Get all you ducks in a row before you make the fateful leap into the new world marketplace. Be smart, learn all you can as quickly as possible and take action on your ideas. Like the Admiral, be determined to win in the face of what may appear to be overwhelming adversity.
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